Mr. Michaelides commenced his duties as Chief Executive Officer on the 7th September 2012. Prior to his appointment as CEO of the Company, Mr. Michaelides also served on the Board of Directors of the Company and also acted as Interim Chief Commercial Officer. Before joining the company he was the Senior Executive at EITL in Dubai, the Company’s main shareholder, with responsibilities including portfolio management and value creation at EITL portfolio companies. Before joining EITL he worked as Vice President of Strategic Marketing at du in Dubai, the new integrated telecoms operator in the UAE. Prior to joining du he worked for Areeba, the second mobile operator in Cyprus, where he held the position of Sales & Marketing Director. From 1987 to 2001, he worked with Nortel Networks where he held various management positions both in North America, Europe, Middle East and Africa. Mr. Yiannos Michaelides holds a B.Eng (Honours), M.Eng from McGill University (Montreal, Canada) and an M.B.A. with distinction from Warwick Business School (UK).