17 July 2012: This weekend 4 Maltese personalities will board a luxury cabin cruiser to take part in an innovative live-TV reality show that is set to keep Maltese viewers busy watching. This event – GO Reality Weekend – is another amongst a number of flagship events part of GO’s latest campaign: Join the Revolution.
It’s a first for Malta that a commercial organisation like GO develops its own televised reality show, and all has been meticulously prepared for it to be a hit with customers and TV audiences enjoying their summer holidays. All throughout the weekend, segments of the show will be aired live on ONE.
The public has voted for Phil Cope and Althea Corlette as their preferred characters from GO’s current campaign. Phil and Althea will be joining another two Maltese personalities on board the luxury cabin cruiser for an adventure that, this time, will see them interact under the inquisitive glance of the cameras. The names of the other two personalities will be announced later on this week.
Berthed at the Sliema Ferries (close by to the GO mobile retail trailer), the boat will be the show’s venue. GO are promising that the time onboard will be jam packed with diverse challenges providing entertainment to the TV viewers. All challenges and tasks will be related to the use of GO’s mobile internet.
Passers-by on the Sliema seafront will also have the opportunity to feature in the reality show. They will be able to communicate with the four personalities via an interactive billboard which will be purposely set-up on the pontoon.
The weekender will also see the participation of the 3ARTISTS, the three singers that developed GO’s brand anthem “OUR TIME”. Errol Sammut, Nick Gravino and Nicky Morales will be performing live on Saturday night during an event which will be the highlight of the show.
GO’s trailer will also be located at the spot during this weekend where customers will be able to get hold of the latest GO offers and merchandise. Meanwhile one can also log onto GO’s website www.go.com.mt to access the updated TV schedule of this programme.
GO Reality Weekend which is being developed alongside TBWA\ANG and DJ Gianni’s JUGS MALTA will be broadcasted on ONE between the 20th and 22nd of July. A truly innovative TV experience you shouldn’t miss out on!