What is GO Trends?
GO Trends is a data monetisation platform that redefines how organisations make strategic choices. By leveraging comprehensive telecom and media data, it delivers clear, actionable insights into where people are, what they watch and how they move. Through intuitive dashboards and reports, businesses, marketers and policy-makers gain the intelligence they need to make confident, data-driven decisions.
Powerful features designed for real-world impact
GO Trends offers a suite of features built to turn complex behavioural data into clear, practical findings. From continuous intelligence based on mobile connectivity to industry-specific dashboards and intuitive visual reporting, each feature is crafted to help your business act faster and with greater confidence.
Stay ahead with insights powered by constant mobile connectivity. GO Trends delivers up-to-date, reliable data that reflects how people move, travel and connect each day, giving you a live view of behavioural trends.
Whether you’re in tourism or media, our dashboards are built to address your sector’s specific challenges and goals. Get insights that are relevant, focused and ready to support the decisions that matter most to you.
Data is only valuable when it drives action. GO Trends simplifies millions of data points into clear, visual stories, helping you quickly identify patterns, opportunities and areas to improve without the overwhelm.
Explore insights in action
Local footfall
Now you can understand how Malta moves.
Every day, thousands of people move across Malta, through its streets, beaches, towns and commercial areas. Until now, understanding how many people visit a location, when they visit, and where they come from has not been possible at scale.
Footfall data measures the number of people present at or passing through a specific location over time.
GO Trends transforms anonymised mobile network signals into real-world mobility insights, giving businesses, marketers and planners access to continuous, location-based movement data across Malta.
This is the first solution of its kind available locally, providing a new level of visibility into how people move across the islands.
All data presented is fully aggregated and anonymised. No data is tracked or analysed at an individual level.
Our purpose
Empowering SMEs
Gain enterprise-level intelligence without needing a dedicated data team to understand your customers and grow with confidence.
Bridging the gap
Connect telecom intelligence to real-world strategy, bridging people, places, and planning through data clarity.
Accessible insights
Forget complex spreadsheets. Our intuitive dashboards are designed for easy navigation and powerful visual storytelling.
Fun facts
Why choose GO Trends
GO Trends combines data from always-on mobile networks with industry-specific dashboards built on local intelligence and visual, easy-to-read formats to help you act faster and with greater insight. Because your business decisions deserve more than guesses.
Use cases
Outdoor Advertising
Understand how many people pass your billboard each day by time of day, day of week, and whether they’re locals or tourists.
Events
Get a clear view of real event attendance and where your audience comes from across Maltese towns and international visitors.
Tourism & Hospitality
Track how many visitors come to your location and where they’re from with insights into seasonal patterns.
Retail
Compare footfall across your stores and link it with sales data to better understand performance and conversion.
Who we are
GO is Malta’s leading telecoms provider, with a vision to empower people through connected technology. GO Trends is part of our innovation journey, leveraging our data responsibly to support smarter decisions across industries. Our team blends analytics, market research and digital product development to bring Malta’s data story to life.
What we're working on
We’re continuously expanding GO Trends to give you even deeper intelligence.
Maltese market segmentation
Gain a deeper understanding of behavioural trends, customer preferences and demographic profiles across Malta. Whether you’re planning targeted campaigns or assessing market demand, our upcoming segmentation tool is designed to make the process faster, smarter and more effective than ever.
