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What is GO Trends?

GO Trends is a data monetisation platform that redefines how organisations make strategic choices. By leveraging comprehensive telecom and media data, it delivers clear, actionable insights into where people are, what they watch and how they move. Through intuitive dashboards and reports, businesses, marketers and policy-makers gain the intelligence they need to make confident, data-driven decisions.

Powerful features designed for real-world impact

GO Trends offers a suite of features built to turn complex behavioural data into clear, practical findings. From continuous intelligence based on mobile connectivity to industry-specific dashboards and intuitive visual reporting, each feature is crafted to help your business act faster and with greater confidence.

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Stay ahead with insights powered by constant mobile connectivity. GO Trends delivers up-to-date, reliable data that reflects how people move, travel and connect each day, giving you a live view of behavioural trends.

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Whether you’re in tourism or media, our dashboards are built to address your sector’s specific challenges and goals. Get insights that are relevant, focused and ready to support the decisions that matter most to you.

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Data is only valuable when it drives action. GO Trends simplifies millions of data points into clear, visual stories, helping you quickly identify patterns, opportunities and areas to improve without the overwhelm.

Explore insights in action

TV viewership
Tourist footfall
TV viewership
Tourist footfall
TV dashboard

TV viewership dashboard

Understand what your audience is watching in real time. Compare channels, track prime time peaks and align your content or advertising strategy for maximum impact. The dashboard shows:

 

Viewership counts in 15-minute and hourly bins     ✓ Cross-channel comparisons     ✓ Daily patterns and prime time trends

✓ Ideal for broadcasters, advertisers, and content producers looking to align strategies with audience behaviour

Our purpose

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Empowering SMEs

Gain enterprise-level intelligence without needing a dedicated data team to understand your customers and grow with confidence.

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Bridging the gap

Connect telecom intelligence to real-world strategy, bridging people, places, and planning through data clarity.

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Accessible insights

Forget complex spreadsheets. Our intuitive dashboards are designed for easy navigation and powerful visual storytelling.

Why choose GO Trends

GO Trends combines data from always-on mobile networks with industry-specific dashboards built on local intelligence and visual, easy-to-read formats to help you act faster and with greater insight. Because your business decisions deserve more than guesses.

Use cases

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Broadcasters

Spot peak audience times to fine-tune your broadcasting schedule

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Restaurateurs

Check if your restaurant is located in a tourist hotspot

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Retailers

Plan new store openings based on real local footfall trends

Who we are

GO is Malta’s leading telecoms provider, with a vision to empower people through connected technology. GO Trends is part of our innovation journey, leveraging our data responsibly to support smarter decisions across industries. Our team blends analytics, market research and digital product development to bring Malta’s data story to life.

What we're working on

We’re continuously expanding GO Trends to give you even deeper intelligence.

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Maltese market segmentation

Gain a deeper understanding of behavioural trends, customer preferences and demographic profiles across Malta. Whether you’re planning targeted campaigns or assessing market demand, our upcoming segmentation tool is designed to make the process faster, smarter and more effective than ever.

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Local footfall insights

Where are people going and who are they? Our new dashboard provides detailed footfall volumes across key Maltese locations, segmented by age, gender and mobile behaviour so that you can plan your store, billboard or event with precision.

Get in touch with the GO Trends team

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Share your contact details and we’ll be in touch soon to follow up.

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Drop us a line at [email protected] and we’ll get back to you shortly.